How can professional customer service be improved: TotalEnergies features in Professional Motor Factor

TotalEnergies has been featured in the May 2023 issue of  Professional Motor Factor, discussing how to embed long-term sustainability while improving near-term business outcomes through the choice of products such as lubricants.

In response to these needs, TotalEnergies has developed Quartz Box eco-packaging, to reduce plastic, increase recyclability, save space and enable cleaner, safer dispensing in its product range.

There is a challenging issue doing the rounds in the industry at the moment – one that you will undoubtedly play a key role in addressing. That is, reconciling the continued push – from governments, end consumers, investors and other stakeholders – to become more environmentally friendly (including in line with the 2030 market changes now rapidly approaching), while also being conscious of the economic pressures facing both technicians and drivers today.

The latest RAC Report on Motoring offers some useful insights in that regard.

Rising oil prices in 2022 and cost of living increases more generally have seen the cost of fuel surge as the top concern for drivers. People are holding on to their cars for longer than ever before, while many drivers, particularly younger people, are putting off getting repairs done.

This heightens the need for regular and effective servicing and maintenance to ensure vehicles are running safely and efficiently.

The RAC report also shows that, in response to huge rise in concern about costs / affordability, the environmental impact of motoring has slipped down the list of concerns for drivers compared to last year.

But the issue remains.

The ban on new petrol and diesel cars comes into effect in just a few years, while businesses across the board are seeking to operate more sustainably as part of the wider journey towards net-zero – driven by both regulatory requirements as well as the imperative to retain relevance and market share.

Taken together, keeping cars running efficiently, and for longer – reducing the carbon cost of scrappage – is key.

Lubricant selection is a critical aspect of this, and motor factors can help technicians by encouraging them to engage proactively with their customers to improve understanding of what their vehicle requires and when.

Continue reading here.